Evans Incorporated

Communication is KEY

by Beth Zimmerman, MHS, PMP, Prosci
Here at Evans, one of our goals is to make the complex simple, and communication is a case in point.

Interactions between humans are incredibly dynamic, nuanced, and subject to different interpretations – that is, complex. At an organizational level, the complexity is only multiplied by the number of people involved.

We believe in several key principles for fostering effective communications within organizations. These are encompassed within the Evans VIP Framework for Organizational Communications:

Evans’ VIP Framework for Organizational Communications

Evans’ VIP Framework for Organizational Communications

Vision, Inspiration, and Performance are the key tenets behind this framework. Specifically, communication is important to:

  • Share and realize the organizational Vision,
  • Inspire its employees and stakeholders, and
  • Drive organizational Performance.

As noted in the framework, organizational communication includes both planned, targeted, strategic communication approaches (formal) as well as unplanned, casual communications (informal), and both are intertwined and affect one another (represented by the wavy lines in the head of the key). Therefore, it is in the best interest of the organization to be thoughtful about the who, what, where, when, why, and how to gain maximum benefit from communication investments.

We invite you to read the Evans white paper on effective organizational communications to learn more about the core principles Evans applies to inform organizations in the “how” of communicating. These principles reflect the experience of our consultants fostering an environment in which employees are connected, engaged, confident, and motivated, which benefits both the individual employees and the organization as a whole.

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