Evans Incorporated

Evans CEO in Smart CEO Magazine: Importance of Vision

Evans CEO and founder Sue Evans is featured in the October 2012 issue of SmartCEO magazine and highlights the significance of vision:

“I’m sort of a latecomer to the idea of vision.  It used to make me kind of cringe.  We’ve done a number of employee surveys, and the thing that keeps coming out is that they need to understand what the vision is.  It has to be what characterizes what we are, who we are, and what’s different about us.  I know we need to do that.  The lack of vision has been the missing piece.  It’s what I want to insert in there so we can focus on really defining who we are.  Obviously, the vision changes.  The thing that is most important around it is that we be constantly and consistently communicating it.  We want to make sure that not only our employees but our clients have a sense of what that vision is.  When we’re trying to decide whether to invest in this initiative or that initiative, we have to go back and say, “Is that going to help us reach this goal to transform the consulting model?”

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